
Sustained competitive advantage requires outperforming competitors.
That performance is defined on a set of corporate core competencies – activities that customers and shareholders value most. Beating competitors through core competencies requires that employees in roles most critical to executing core competencies outperform competitor peers.
Information Technology companies gain competitive advantage when their sales reps are viewed as "better" than competitor reps in the eyes of the customer. Retail companies win when their store managers outperform managers of competitor stores.
The output of a HUMAN CAPITAL STRATEGY is a workforce that is more productive than competitors. The components of that strategy are:
Brad Hall, our Managing Director, is one of four management innovators to write in the TheStreet.com’s column, "The Innovators." TheStreet.com boasts six million unique visitors per month.
"The New Human Capital Strategy" details the importance of managing human capital with the same discipline as financial capital. Foreward by Clayton M. Christensen, professor at Harvard Business School.